Join us for this live webinar on Thursday, September 10 at 10 a.m. Pacific, 1 p.m. Eastern.
The face-to-face B2B sales process of the past — the many phone calls, the gratuitous lunches, the exhausting trade shows, followed by more phone calls — has been transformed by the digital landscape.
The number of touchpoints and opportunities that now exist to intercept prospects and turn them into viable leads is unprecedented.
That doesn’t mean lead generation has become easy.
It takes a healthy mix of art and science to succeed in a hyper-competitive, crowded space.
And it takes a well-honed knowledge of all the available channels and how they can compliment one another.