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Make me an offer: Rating the effectiveness of common email offers

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Jose Rhoades
Mar 28, 2017 11:17
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At Yes Lifecycle Marketing, my employer, our latest research shows that all email offers aren’t created equal — and in some cases, the most appealing emails are the ones with no offers at all.

Although specific categories of offers still have value, the presence of an offer is no longer guaranteed to capture subscribers’ attention.

No-offer subject lines have high open and click rates.

In the retail sector, no-offer emails have similar open, click and CTO rates.

By omitting offers from subject lines, marketers can boost open and click rates.

But in the retail sector, loyalty incentives reported the lowest conversion rate, at a meager 0.3 percent.

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Jose Rhoades
Mar 28, 2017 11:17
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