Apple needs one thing to make the Apple TV a must-own set-top box: a bundle of essential streaming channels that can compete with pay TV companies.
But that’s not gonna happen—at least not anytime soon.
So Apple is reportedly eyeing a skinnier subscription bundle of premium channels that it already offers à la carte.
According to Re/code, the company wants to bundle HBO, Showtime, and Starz in a premium package.
You can already subscribe to each of those apps on iOS or the Apple TV for $15, $11, and $9 a month, respectively, and it’s unclear if Apple would discount those prices for a bundled subscription.
Apple is in early talks with reps from the Time Warner-owned HBO, CBS-owned Showtime, and Lionsgate-owned Starz, but no one is commenting on the record about the potential of a premium Apple TV-exclusive bundle.