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Southern California water conservation campaign aims to curb drought

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Tom Snipes
Apr 04, 2017 19:43
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The drought in California may be easing after a long and wet winter, but that doesn’t mean the Golden State is free from water troubles.

That’s why a new campaign by LA agency Quigley-Simpson for the Metropolitan Water District of Southern California (a state-established cooperative of 26 cities and water agencies serving nearly 19 million people) is informing people that water conservation is still a priority.

In a new $1.3m campaign, the district is evolving its public education message, to combat conservation fatigue, making sure that Southern Californians don’t forget the importance of conservation – rain or shine – to make saving water part of their daily lives.

Quigley-Simpson created the multilingual, multicultural “H2Love" water conservation campaign, which launches this week with a 1960s vintage vibe and a bright blue, water-inspired backdrop, encouraging people to keep on saving and keep on loving water.

Multi-cultural partner agencies on the campaign included: IW Group for Asian/Pacific Islander American outreach, Lopez Negrete Communications for Hispanic and BaumanCurry and Company for African-American audiences.

The media planning agency was GP Generate.

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Tom Snipes
Apr 04, 2017 19:43
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