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Digital consumer agency Collective appoints Laing as managing director

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Zachary Stell
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Digital consumer agency Collective London has appointed Carolyn Laing as its managing director, who has been tasked with taking the agency to the next stage of it development in the coming years.

At Collective, which employs around 20 people at its Farringdon offices, Laing is now responsible for growing the agency and building even closer relationships with key clients at the agency which include Hyundai, BP and MQA.

She joins Collective with more than 22 years marketing experience working on blue chip brands that include Coca-Cola, Lurpak, Corona, Kleenex, Peugeot and McCain among others.

She was most recently a director at BD Network where to date she had spent the majority of her career, initially starting off at the agency’s Glasgow office in a client services and then a management role, but relocating to London around a decade ago to accelerate growth in the capital.

Since her arrival at Collective the agency has helped to create and launch the first online ‘Click to Buy’ website for their client Hyundai that allows customers to buy a new Hyundai from their computer or smart device.

The end-to-end solution allows customers to get a trade in price for their old car, configure their new car, arrange finance and pay a deposit all from the comfort of their arm chair.

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Zachary Stell
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