Google fights back against Amazon’s e-commerce dominance
Google has dominated consumer search for nearly 20 years.
While this dominance continues today, there is one area of search where it is losing share rapidly: retail product search.
A recent study by BloomReach indicates that 55 percent of consumers make their first product search on Amazon, more than double the rate for search engines.
While Google does not benefit from actually selling and fulfilling products, it has some significant assets and advantages that would allow it to compete better in retail search.
However, Google is currently less explicit on results pages about which items are currently in stock.