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Airtel continues mud-slinging but shows little fighting spirit

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Michael Hurlock
Apr 10, 2017 11:03
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Bharti Airtel has accused Reliance Jio of directly ignoring an order from the Telecom Regulatory Authority of India (TRAI), and continuing its ‘Summer Surprise’ discounts for customers.

Only a couple of days after Jio announced it was extending its free services offer, albeit under a different name, TRAI finally said enough is enough, forcing Jio to actually start charging its customers.

Although free services were a welcome break for the general population in India, the established players in the telco market cried foul play, leaning on competition and market sustainability arguments to end the Jio rampage.

Jio has confirmed it has heard and understand the ruling, and is in the process of withdrawing the offer as soon as “operationally feasible”, but this doesn’t would not appear to be fast enough for moody Bharti Airtel, who has thrown yet another temper tantrum.

“We are surprised that Reliance Jio is openly continuing with its Summer Special offer despite the same being declared ab initio void by the TRAI,” said a Bharti Airtel spokesperson to the Economic Times.

“In addition, Reliance Jio is running an aggressive campaign via social media and on ground as well as digital flyers encouraging customers and channel partners to subscribe and recharge under the scheme.”

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Michael Hurlock
Apr 10, 2017 11:03
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