logo
logo

It’s Time for Marketers to Change How They Select and Reward Influencers

avatar
James Desmond
img

Once upon a time, influencers were just regular people who used social media to share their opinions, lives, projects and passions to those who would listen.

Studies show 92 percent of people trust recommendations from other people over brands.

Teens have a seven times higher emotional attachment to YouTube stars than to ‘traditional’ celebs.

The 3 (traditional) levels of partnering with influencers

Until now, brands have practiced three levels of influencer marketing.

Level 2 allocates media spend to pay relevant influencers with desirable audiences to create “cool” content that showcases the brand in a positive light.

collect
0
avatar
James Desmond
guide
Zupyak is a free content platform for publishing and discovering stories, software and startups.