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How YouTube networks are pivoting to studio, media brand models

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Tom Snipes
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“The MCN is not our entire business,” said George Strompolos, founder and CEO of Fullscreen Media.

In some cases, that means building publishing brands that consumers can identify with, while others are focusing on a traditional Hollywood studio model, producing shows and movies for a growing list of digital distributors.

This includes nearly 300 people within its Austin-based digital studio Rooster Teeth, which it acquired in 2015, and employees within three major company departments: Fullscreen Creator, which houses the MCN business as well as other business lines including live events and tours; Fullscreen Brandworks, which oversees the company’s influencer marketing, social asset creation, video distribution and paid media businesses — in other words, anything that would involve an advertiser; and Fullscreen Entertainment, which is Fullscreen’s newest and possibly most ambitious undertaking.

It’s under Fullscreen Entertainment that the company is trying to build an HBO or Netflix for teenagers and younger millennials.

Last year, the company launched an ad-free, subscription streaming video app, which for $6 per month offers more than 2,500 hours of content including original series and licensed movies and TV shows.

In addition to about 10 talk shows starring some of its top talent, Fullscreen is also rolling out four to five new “tentpole” original series or movies per month.

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Tom Snipes
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