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eBay reports $2.2bn in Q1 revenue, buoyed by UX, advertising efforts

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Belinda Miller
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E-commerce platform eBay reported Q1 revenue was $2.2bn, up 4% on an as-reported basis.

On an earnings call on Wednesday (April 19), President and chief executive Devin Wenig said, “Q1 was a good start to the year where we make progress redefining the eBay experience [and] brand.”

For his part, chief financial officer Scott Schenkel added that eBay will spend the remainder of the year focused on growing its base of active buyers and new experiences and it expects to close out 2017 with revenue of $9.3 to $9.5bn.

Wenig attributed user experience improvements and brand marketing to driving “a better ecosystem” so far in 2017.

That includes leveraging its 25m product reviews extensively with the launch of a Top Rated feature in the browser experience, as well as allowing users to upload pictures in reviews.

Wenig said it also included rolling out a new homepage in late March, which uses structured data and AI to create a shopping experience tailored to each user “helping them to find their version of perfect”.

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Belinda Miller
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