When looking at landing pages for the B2C market this metric even goes up to about 91 percent, measured on 80 landing pages.
The more qualified leads you generate, the faster you can acquire new customers.But what makes your landing page bad?
Most businesses have certain thoughts that are stopping progress on these pages:
“It works because we gather leads, so we are not going to change it”
“We have no idea what to change”
“We’re afraid we might lose more potential customers if we start changing the pages”