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How Multiple Platform Marketing Spread Rare Disease Awareness

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Terry Fulmer
Apr 25, 2017 21:46
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Cambridge BioMarketing raised awareness and funds through multiple platforms

A recognizable cause or disease does not automatically correlate to funds raised or present advocacy, especially in the crowded, nonprofit landscape.

Nonprofit organizations representing well-known issues still must work hard to spread awareness and encourage donations.

In 2001, Everyday Health purchased Cambridge BioMarketing for $33 million, providing additional funding to help the agency develop public relations campaigns for orphan and rare biotech companies.

How do spread awareness and raise funds for such a space in the crowded nonprofit sector?

The agency decided to wrap up all of its individual issue work into one campaign, SupportTheSearch

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avatar
Terry Fulmer
Apr 25, 2017 21:46
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