, a leading film company and next generation content generator, has partnered with Fandom, an entertainment fan site, to reach fan communities across Lionsgate’s broad portfolio of filmed entertainment brands and franchises.
The multi-year agreement expands a strategic relationship that ramped up with the companies’ partnership on the box office breakout John Wick: Chapter Two, Starz’s eagerly-anticipated television series American Gods, which debuts April 30, and the global brand Saban’s Power Rangers franchise.
By deepening Lionsgate’s engagement and connection with the fan communities for its properties, the partnership will enable the company to continue to refine its marketing strategies, expand its franchises and create fresh content for fans.
In addition, Fandom users will have access to enhanced content experiences based on Lionsgate intellectual property – some of it exclusive.
In accordance to the terms of the agreement Lionsgate and Fandom will each commit additional marketing resources across the platform.
The partnership marshals the resources of the entertainment fan destination, with an audience spanning 360,000 fan communities and over 175 million monthly uniques, and content leader Lionsgate, which manages a 16,000-title library, a slate of over 40 feature film releases a year, one of the largest independent television businesses in the world, and a deep roster of programming from Starz, which the company acquired in December 2016.