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PayPal launches a small biz toolset “Business in a Box” with WooCommerce & Xero

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Edmond Garcia
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PayPal today launched a new service called Business in Box, aimed at bringing more U.S. small business owners to its payments platform.

The service, which was developed in partnership with WooCommerce and Xero, offers merchants a suite of tools for running their online businesses, including an online storefront, accounting tools, the ability to apply for working capital from PayPal, and of course, support for taking payments either online or offline, via PayPal.

Business in a Box is largely aimed at first-time business owners who already know what they want to sell and have a roadmap in mind, as well as at established offline businesses that want to make the move online.

Often, these business owners would otherwise turn to an e-commerce platform, like Shopify, Magento, BigCommerce, or WooCommerce, to establish their online presence and take advantage of other add-ons that can help them with other aspects of their business, like running promotions, marketing, order management, shipping, social media, and more.

PayPal is already working with these sorts of e-commerce platforms today, as adding a PayPal button to online shops is something many business owners want to do.

But by establishing an official partnership with one of the players in the space, WooCommerce, PayPal gets more skin in the game.

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Edmond Garcia
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