Yet this is what the UK’s political parties and their agencies are doing ahead of 8 June’s snap election, and the results have been mixed to say the least.
“It's like a training exercise, just with the political future of the UK at stake.”
He recalled: “The first steps were to get on the tube to Portcullis House to sit down with [co-leaders] Caroline Lucas, Jonathan Bartley and their comms team to work out what the hell we were going to say about an election that nobody was expecting, and nobody really wanted.
Following on from 2016’s revered ‘The not so secret life of five-year-old politicians’, it is arguably one of the only truly creative pieces of work that has been produced over the last four weeks.
But for Alastair Allday, a freelance creative and political commentator who deems the election marketing collateral as “very dull” so far, there is more than one way to be creative in political advertising.
They seem to be spending more money convincing people to register to vote rather than promoting their policies, which says they’re really a long way behind."