I only have 20 minutes here to go through just a small number of the falsehoods that a lot of you probably believe, so let’s dive right in.
In 2004, Jim Nail of Forrester Research said we’re seeing “the end of the era of mass marketing”.
But TV advertising has increased – more on that later – and digital advertising has skyrocketed.
For those who have never studied traditional marketing, we have always had the four Ps of product, price, place and promotion.
For the last 10 years, countless gurus and experts have told us that people want to have relationships with brands on social media.
They’ll probably punch you in the face for being a pervert.