You can wait for your turn and devise the next move, or you can plan the next 10 moves for every step you take.
In the end, they share the same goal, planning and predicting the next move.
If you are an enterprise trying to thrive in the digital world either via web or mobile, the first step is to know what to use data analytics for:
What you want to offer the users can be very different from what they actually want.
It has to always be optimized also in terms of a value proposition, and data analytics can show you what to “sell” based on what the customer wants to “buy”.
Understand the actual user behavior