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“Keep the main thing, the main thing": Beyond the Brief featuring Diamia Foster, McCann

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Thomas Saeler
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p Making sure her voice is heard in this industry isn’t an issue for MAIP 2014 alumna and McCann associate strategist Diamia Foster.

The IPG Interact Associates fellow has already spent the past couple of years making waves in the network’s program: first in client services at Orion Worldwide, and then in media planning at Inititative:Identity.

At McCann, she gets to dig deep into a wide variety of brands: from Mastercard to Lockheed Martin, the US Army to Facebook.

But, for Foster and so many others, it all started with a MAIP fellowship.

The University of Florida graduate had her first major internship experience at McCann Detroit, balancing two brands and new business, while tackling the intensive MAIP experience, which includes weekly seminars and webinars, coding sessions, and a summer-long client pitch.

As part of the third leg of the program, Foster not only has contributed to her clients, but to internal agency culture as well, bringing a fresh lens to the black experience in advertising, being an MVP-type colleague, and balancing side hustles as a young pro.

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Thomas Saeler
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