Ever since the launch of Reliance Jio, Airtel has been losing on many metrics.
However, the recent analysis by Goldman Sachs revealed that Airtel is back on track to retain its lost glory.
In April, India's leading telecom operator Bharti Airtel was able to add more active users than its rival Reliance Jio for the first time since the launch of Jio in September 2016.
Analyzing visitor location register (VLR), brokerage firm Goldman Sachs stated that Airtel racked up 2.6 million active users to its mobile network compared to 400,000 adds by Jio.
According to Goldman Sachs, customer's penchant towards incumbent players who cut their profit margins to pass on benefits to customers is on rising after Jio went commercial this March
The brokerage firm predicted tough months ahead for Reliance Jio citing that 400,000 active (VLR) subscriber additions in April showcase "its fourth straight month of deceleration."