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Sony’s massive 77-inch OLED TV finally has a price tag, and it ain’t cheap

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Paul Mize
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If you've been waiting until all the cards were on the table before deciding which OLED TV to buy, new pricing information should be a big help.

Updated: Added new pricing information for Sony’s 77-inch XBR-77A1E OLED TV.

We saw plenty of amazing TVs at CES earlier this year, including LG’s Wallpaper OLED TV, but what impressed us the most was the Sony XBR-A1E BRAVIA OLED 4K HDR TV line.

Sony revealed pricing and availability for its 55-inch and 65-inch 2017 OLED TVs in March, along with pricing for an A/V receiver and a few soundbars, but we’ve been patiently awaiting the numbers for the biggest model.

On Thursday, Sony finally revealed pricing and availability for the massive 77-inch model, the XBR-77A1E.

And, spoiler alert, it’s not cheap.

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Paul Mize
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