And with a smaller budget than large corporations, hiring a PR firm to do the legwork isn't always feasible.
But that doesn't mean they can't still get press for their small business.
Here are five strategies to easily incorporate into your small business' daily routine And the best part: they won't break the bank.
For example, perhaps there's an impending snowstorm, and Channel 6 is looking for a local plowing company to give viewers some wintry weather safety tips.
To seize opportunities like these, sign up for Google Alerts for keywords related to your business.
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