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Berlin proposes ban on sexist billboard ads

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Jason Vest
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Sexist ads could disappear from the streets of Berlin, as the city government has proposed a ban against billboard ads that feature women who are "weak, hysterical, dumb, insane, naive, or completely controlled by their emotions."

Ads in which “a woman is barely dressed and smiling without reason, while a man is completely and comfortably clothed" would not be allowed.

A panel of judges would use this criteria when considering whether an ad should be allowed on a billboard in the city.

According to the newspaper Deutsche Welle, the move from Berlin's city government aims to make the city a more welcoming place, although opponents to the billboard plans said that the city government officials "have no right to interfere in the free market.”

Stephen Loerke, chief executive officer at the World Federation of Advertisers (WFA), said this move can be seen “more as a symptom of a wider problem in society.

Politicians become nervous as people are offended by ads in public places.”

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