The past decade has proven the importance of digital mediums to set the difference in marketing strategies and catching a large pool of clients.
Whereas some people may agree your office’s location still proves a decisive factor for building trust in customer service management, there is still an unexploited value in the usage of smartphones and tablets.
We can appreciate inspiring stories all over the net that can bring to the table the importance of keeping up-to-date with the latest marketing trends, but numbers are the decisive factor that can set a difference between a conservative approach and the path to the future.
Nearly 54% of potential clients become aware of a new trendy app due to a friend’s referral, whereas the number decreases up to a 27% for those who got the news on the company’s website.
Apps as a News Sharing Medium
There’s no surprise when hearing how many leading companies operate even up to 5 social media networks at the same time with an impressive success rate: leading global corporations invest nearly as much in advertising campaigns as in production costs for the goods they are selling.