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3 Ways Agencies Are Delivering Transparency to Advertisers

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Evelyn Fowler
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Marketers are demanding more accountability

Photo Illustration: Yuliya Kim, Sources: Getty Images

In recent years, marketers have made it clear that they need greater transparency in their digital advertising.

a portal that lets clients see—in real-time—how much money they’re spending with online vendors, along with how successfully those ads are performing.

Havas global managing director Dominique Delport said that tracking “literally every penny” of online ad buys will allow brands to retain more confidence surrounding their digital spend.

For marketers, this new technology goes a long way in building trust within the ad ecosystem and offering advertisers the transparency they need.

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Evelyn Fowler
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