Game industry veterans Michael Howse and Greg Ballard are starting Eleven Ventures, a venture capital firm that will focus on early-stage investments in emerging game technologies.
The executives played leading roles at companies such as Bigfoot Networks, Warner Bros. Interactive Entertainment mobile gaming studio, Glu Mobile, and 3Dfx Interactive.
They have collectively raised $300 million and created company valuations that have topped $2 billion.
Howse and Ballard said they will invest in fewer companies than a typical fund, and they will spend more time with startups creating businesses and defining strategies.
Eleven Ventures will also make direct capital investments in select portfolio companies from a fund it is currently raising.
Eleven Ventures’ portfolio already includes Lucid Performance, which is addressing the mental fitness market with a startup cofounded by Jason Stirman, an early executive with both Twitter and Medium.