Rolls-Royce is channeling its past in a new way with the Black Badge cars, which are less traditional than its other models.
Traditionalists argue a Rolls-Royce should have beige leather upholstery and real wood trim on the dashboard.
The new Dawn Black Badge is a more contemporary spin on the exquisite Rolls experience designed to dazzle younger one-percenters.
The Dawn is the third member of the Rolls-Royce family to get the Black Badge treatment, after the Wraith and the Ghost.
The convertible top, too, is only available in black, and the rear deck is upholstered with black leather.
Do you notice a pattern yet?