BMW offers a crapload of variety, whether it's engines, transmissions or interior trims.
But those choices might be pared down in future to shift some money toward future planning.
BMW plans to streamline its equipment offerings in order to offset high research and development costs, Reuters reports, citing remarks from BMW CFO Nicolas Peter.
The high R costs are related to electric and autonomous vehicles, as BMW prepares for a future thick with both.
Peter referred to his company having "over 100 steering wheels on offer," but the herd culling won't stop with steering wheels.
It will also reduce the number of vehicles available with manual transmissions, including the US-spec 2 Series coupe and the European-spec 5 Series diesel.