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Digital Marketing News: Content Is Still King, Purchases from Email, B2B Tech Influencer Marketing

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William Ewing
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The way content marketing draws attention and helps build genuine relationships with the audience is what sets it apart from other marketing tactics.

Smart marketers are using content marketing to approach their target audience in a more subtle way to ensure the customer needs are met while building brand credibility and trust.

A recent survey conducted of 1,004 consumers who have received marketing emails in the past year reports how the different generations are influenced in their purchase decisions.

To better understand these shifts and get actionable solutions, 10 industry experts have weighed in about implementing and scaling influencer marketing.

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William Ewing
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Zupyak is a free content platform for publishing and discovering stories, software and startups.