Which is why it’s easy to write off Space150’s long-running “versions” project, an endeavor that essentially involves the agency entirely rebranding itself every 150 days, as just another agency gimmick.
But founder of Space150 Billy Jurewicz swears that the Minneapolis-based agency’s continual rebranding is far more than an ongoing publicity stunt.
“It’s something that’s baked into our culture so much that we have no choice,” he said.
“It’s really cool to look back at how far we’ve come.”
Space150’s versions date back to 2000, the year Jurewicz founded the digital agency.
So if you apply that to a branding model, that's where the idea came from.”