When it reaches a tiny village in the eastern Chinese province of Jiangsu, the drone releases the payload to a landing pad in front of a distribution center, where a contractor picks it up and makes the final delivery to the buyer’s doorstep.
“What used to take two hours to ship… now takes about ten minutes by drone,” Eric Zhao, VP of Technology at JD, says as he plays a video to an international crowd at the RISE Conference in Hong Kong.
Revolutionizing the life of small-town Chinese
Almost half of China’s 1.3 billion people still live in rural areas.
Poor infrastructure, fewer orders, and higher logistics fees have long been a challenge for China’s e-commerce companies.
The rise in rural income has boosted rural e-commerce where small-town residents can enjoy aspects of urban quality and convenience without having to relocate to expensive and competitive cities.