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Best of the week: Instagram has a pod problem

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Brad Patterson
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This week, our top stories examined the proliferation of Instagram comment pods, Amazon’s continued expansion and more.

Influencers team up to game Instagram’s algorithm

Instagram comment pods, groups of Instagrammers who work together to comment on each other’s posts, are growing in popularity among influencers on the platform.

Because of how Instagram’s algorithm works (timeliness as well as the relationship between posters and users determines what users see in their feeds), Instagram “favors” pods, which means influencers in pods often appear in the Explore tab, leading to more visibility.

The idea behind pods is to hack Instagram by increasing engagement.

“If you had hoped to get your message in front of X number of people, if you subtract other pod members, that number is dramatically reduced.”

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Brad Patterson
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