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Tesla averaging 1,800 Model 3 reservations per day since last week’s event

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Ronnie Allen
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Tesla is booking a total of around 1,800 Model 3 net reservations per day since it held an event last Friday to handover its first Model 3 production cars to employees who pre-ordered the vehicle, the company revealed in its earnings letter for Q2 2017.

That’s a very impressive clip for new orders, especially given that the company already has a large backlog, according to Tesla CEO Elon Musk.

The Model 3 is designed to provide Tesla with gross margins “comparable to Model S and Model X as production scales into 2018,” even without tax and other government incentive programs, which should mean the demand will translate well into benefit for its bottom line, once it can get over the production hump and start making them at scale.

Tesla also shared some other key information about its Model 3 in the letter, including that it has opened up the Model 3 configurator to thousands of employees who placed pre-orders so they could begin choosing customization options for their orders.

It also revealed that pre-order customers who aren’t employees would soon start to receive invitations to begin their own orders in small groups, based on where they are in sequence in the pre-order list.

Existing Tesla vehicle owners get first priority, and deliveries outside of Tesla’s own employees will start beginning in Q4 this year.

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Ronnie Allen
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