Market Research is all about the process of gathering, analyzing, and interpreting information about the market, a product, or service offered to the customers.
It involves understanding the target audience, spending habits, and needs & buying behavior of the consumers.It provides relevant market research data which helps in understanding the industry challenges, current scenario, and market opportunities so form your business and marketing strategies.
It is done through 2 methodologies, i.e., primary and secondary.Primary Research involves data collection services, market survey, in-depth interviews and consulting industry experts to gather desired informationSecondary Research comprises of gathering market information through reports, journal, articles, and studies conducted by government agencies, trade associations or other businesses within that industry.According to a market research company, it is estimated that the global revenue for the market research industry will reach a value of USD31 Bn by 2020.
In 2018, North America region accounted for the highest market share of 45%.
Countries such as China, India, Brazil, and Russia are experiencing an increase in the demand for market research owing to rapid industrialization and increasing competition in the market.As we know, technology is playing a significant role in disrupting every industry, which is resulting in enhanced productivity, cost optimization, revenue management, and others.
Market research is an industry which requires cost-effective & quality delivery with satisfying results to the clients within the committed deadlines.