The Power of Employee Social Advocacy [Infographic]
The topic of employee advocacy is in no way new to the digital marketing realm, but there’s still a somewhat vague understanding of how powerful it can be for your marketing efforts.
This new infographic shows how that advocacy and help you reach new audiences and amplify your message.
The Engagement Gap: How B2B and B2C Firms Are Missing the Mark
A recent survey of 1100 marketers found that 86% claim to have a deep understanding of how their customers want to engage — meanwhile, their actual customers disagree.
65% of B2B and 47% of B2C consumers say that marketers do not, in fact, understand how they want to engage.