GroupM has taken its world tour of leadership changes to India, announcing that it would be launching 'NewCo', an interim name for the combined MEC and Maxus agency, into the market, as well as changes at Essence.
Kartik Sharma, former managing director of Maxus South Asia, will assume the role of managing director of the new media, content and technology agency in India and South Asia when 'NewCo' launches in January 2018.
Tim Castree, global CEO at MEC said: “We’re creating a brand new billion-dollar revenue media, content and technology agency, dubbed ‘NewCo’ for now.
With such ambition, comes a need for brilliant talent to lead and inspire, and so today’s news is very exciting for us.
Under Kartik's leadership, I am confident that we will have the right team in place to truly make NewCo a formidable future-facing agency in India and South Asia.”
T. Gangadhar, the current managing director of MEC South Asia, will assume the new role of chairman of India and managing director of North Asia at Essence.