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RTL to fully acquire video outfit SpotX in $145m deal as part of accelerated adtech strategy

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Adrian Bray
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Europe's largest broadcaster RTL Group has announced it will take full ownership of video outfit SpotX, as it looks to adtech to diversify its revenue amid a "challenging" TV ad market.

RTL Group today (August 30) announced its latest quarterly results, with group revenue up 8.8% year-over-year in the second quarter, and 3.5% in the first half of the year.

Its leadership cited "challenging" developments in advertising markets across its footprint, which includes 10 countries across Europe – a "clear signal" to accelerate its strategy execution.

This strategy includes taking full ownership of SpotX, having bought 65% of the adtech company in 2014 for $144m, in what is just the latest M episode in the adtech sector.

Bert Habets and Guillaume de Posch, co-chief executive officers at RTL Group, said in a joint statement that they plan to roll out the SpotX offering across its operations in close collaboration with its SmartClip entity.

In a video statement to investors, they also hinted at potential adtech acquisitions in the future (see above).

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