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Allbirds’ cozy and sustainable wool shoes are taking the world by storm

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Jerry Turk
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If it’s good enough for your sweater, it’s good enough for your shoe.

The chic shoes, which seem to be nearing ubiquity among tech- and forward-fashion crowds these days, are rather understated insofar as their design is concerned.

But if you take a closer look, you will find they are made of a rather odd material.

Sure, merino wool seems perfectly reasonable for socks, but for other footwear?

A Kickstarter success story, founder Tim Brown initially put forth his notion of wool shoes in 2014.

A native of New Zealand, Brown grew up surrounded by sheep and well-versed in the benefits of the material.

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Jerry Turk
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