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The pivot to authentication: Inside Fox News’ first site redesign in 5 years

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Ralph Philbrick
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As digital publishers scramble to put more video on their sites, broadcasters are busy figuring out how to get their visitors to log in.

On Friday, Fox News is expected to unveil an overhauled version of its website, its first major redesign in over five years.

The revamp is designed to push more notifications of live and breaking video news to readers, and above all, get visitors to log in to the site using their cable TV credentials.

Since then, video has become critically important to media companies, with some publishers, including its sister company Fox Sports, essentially turning their homepages into big walls of video.

Cable broadcasters like ESPN and CNN have tried to figure out how to get their readers to log in with their cable credentials, which would allow the companies to target their audiences across devices.

To nudge people in that direction, the new version of Fox News’ homepage has dedicated space in the top left corner to a live feed from Fox News’ cable broadcast.

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Ralph Philbrick
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