logo
logo

7 Simple Mistakes to Avoid in Content Marketing

avatar
Christopher Johnson
img

Creating informative, helpful content for marketing purposes is easier said than done.

There are a few common mistakes that most beginners make that you can avoid.

You don't set a goal or plan a strategy

Content marketing shouldn’t be thought of as a separate entity, but as part of your marketing strategy as a whole.

In order to increase your chances of success, you must set a goal and create a specific content strategy that details how you’re going to focus your efforts in order to reach that end goal.

To set a goal, you need to decide what metrics you want to focus on.

collect
0
avatar
Christopher Johnson
guide
Zupyak is a free content platform for publishing and discovering stories, software and startups.