Creating informative, helpful content for marketing purposes is easier said than done.
There are a few common mistakes that most beginners make that you can avoid.
You don't set a goal or plan a strategy
Content marketing shouldn’t be thought of as a separate entity, but as part of your marketing strategy as a whole.
In order to increase your chances of success, you must set a goal and create a specific content strategy that details how you’re going to focus your efforts in order to reach that end goal.
To set a goal, you need to decide what metrics you want to focus on.