To be a successful marketing professional in 2016, you’ve got to be able to search out -- and profit from -- fresh ideas, as challenging as that might be.
Big-business marketing campaigns, relative to their lesser-funded, smaller competitiors, have seemingly bottomless funds, the best minds available and technology that continues to grow by leaps and bounds.
From the auto and insurance companies that inundate television advertising, to your aunt who peddles the newest multi-level marketing health craze on Facebook, everyone and anyone is sending us messages.
Instead, content marketing innovators must develop new strategies and approaches that enable their businesses to develop better relationships with consumers.
While interactive content such as quizzes and surveys can be more difficult to create than an article, going that extra mile in marketing is critical to maintaining a relevant connection with consumers.
This is already revolutionizing the way products are connected to consumers, with smartphones in particular supplying all kinds of information, such as consumer location and preferences.