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Legal Tips for Using Customer Testimonials

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John Bloodsaw
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They build customer trust, create goodwill for your product, and show potential customers a positive brand history.

First, we’ll take a look at the effectiveness of testimonials, and then we’ll go over four key legal tips for using them correctly.

Over 70% of customers look at product reviews before purchasing, and a survey sponsored by Zendesk found that 90% of participants were influenced in their buying decisions by positive reviews, which is huge.

Take a look at the graph below:

If your business can capitalize on positive customer testimonials and reviews, that will almost certainly influence the buying decisions of your customers.

They want to know that you’re not just a flash in the pan.

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John Bloodsaw
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