They build customer trust, create goodwill for your product, and show potential customers a positive brand history.
First, we’ll take a look at the effectiveness of testimonials, and then we’ll go over four key legal tips for using them correctly.
Over 70% of customers look at product reviews before purchasing, and a survey sponsored by Zendesk found that 90% of participants were influenced in their buying decisions by positive reviews, which is huge.
Take a look at the graph below:
If your business can capitalize on positive customer testimonials and reviews, that will almost certainly influence the buying decisions of your customers.
They want to know that you’re not just a flash in the pan.