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Why I Emailed a Dog

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Michael Smith
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As any small business owner will tell you, acquiring new customers is not easy.

There are many different marketing tactics, but one cold email strategy that I use is searching for something unique about a prospect and using that knowledge to deliver a personalized, unique and engaging email.

At the end of the day, it’s still a cold email, but you can increase your chances of a response by captivating the prospect and breaking out of the typical cold email routine.

Related: If Your Cold Sales E-mail Didn't Get a Response, Make it Hot

I was searching for local attorneys to contact, and I came upon one that listed his dog as an employee of the company.

What a perfect and unique opportunity this presented.

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Michael Smith
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