As any small business owner will tell you, acquiring new customers is not easy.
There are many different marketing tactics, but one cold email strategy that I use is searching for something unique about a prospect and using that knowledge to deliver a personalized, unique and engaging email.
At the end of the day, it’s still a cold email, but you can increase your chances of a response by captivating the prospect and breaking out of the typical cold email routine.
Related: If Your Cold Sales E-mail Didn't Get a Response, Make it Hot
I was searching for local attorneys to contact, and I came upon one that listed his dog as an employee of the company.
What a perfect and unique opportunity this presented.