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Holiday Cheer or Clever Marketing? REI Not So Suddenly Opts Out of Black Friday.

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Earl Ledet
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In a show of sensitivity carefully plotted nine month ago, the $2.2 billion Seattle-based sporting goods co-op is officially opting out of the shopping madness the day after Thanksgiving this year.

In a touching email dispatched to its 5.5 million co-op members yesterday, the company pledged to keep its doors closed on Nov. 27, the day when all hell breaks loose at malls across America, sometimes fatally.

That’s right: All 143 of REI’s retail locations, along with its headquarters and distribution centers, will not be open for business.

The same goes for Thanksgiving Day, too.

Gee willikers, Charlie Brown would be proud.

Instead, they’ll shake a leg in the Great Outdoors to “reconnect with family and friends…” (We’re sure none of them will Netflix and chill, lazily riding out the tryptophan crash, like we can’t wait to do.)

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Earl Ledet
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