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3 Ways to Integrate Video Into Your Marketing Strategy

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Charlie Warren
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Facebook is advancing aggressively into video (giving YouTube a run for its money as the top platform).

Say you’ve produced a “pot roast” piece of content—a weighty, meaty asset like an e-book or white paper that you’d like users to download, perhaps in exchange for their email address.

The key here is to make the video not just promotional but educational: Feature the author or a subject-matter expert sharing an insight or two; don’t simply implore people to download the content.

Kitchener, Ontario-based Vidyard gets points for making a video that carries off a hat trick: It’s funny; it’s creative, marrying old-school ’80s workout gear with Rocky-style training; and—most important—it’s useful as a tool for those looking to up their video marketing game.

Video live streaming is beginning to gain momentum, with Periscope and Meerkat emerging as the frontrunners.

These platforms allow you to broadcast video to anyone in the world.

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Charlie Warren
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Zupyak is a free content platform for publishing and discovering stories, software and startups.