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5 Things Business Leaders Can Learn From Bloggers

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Bob Sun
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In today’s frenetic startup scene, some of the most powerful (and profitable) entrepreneurs I know today are running a blog.

Growing your list is most important in the beginning; making money is most important later.

Audience size and engagement are power in the blogging world and power attracts better advertisers and partners later on.

“Our mandate from investors is not to think about revenue this year but to get an engaged user base that loves the product,” co-founder Danielle Weisberg said.

That user base has grown from 800 subscribers at launch in 2012 to over one million today, with an “open rate that crushes industry averages.” Now everyone from the NBA to Showtime wants to work with them.

Build a brand with personality and polish.

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Bob Sun
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Zupyak is a free content platform for publishing and discovering stories, software and startups.