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5 Ways Niche Brands Can Build a Massive Community

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Zachary Stell
Sep 27, 2017 14:41
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Unlike large companies with many stakeholders, a focused entrepreneur has a leg up in building community by virtue of their common bond around a narrow topic.

One of the biggest mistakes new entrepreneurs make is to adopt a corporate personality that’s cold or detached.

A favorite of music companies like Warner Brothers, Sony and Universal, Monkey’s fans have supported a successful private labeling business in addition to their retail operation.

Your community can only grow if they feel welcomed and supported by your business.

Former bartender and founder of Shag Brooklyn Samantha Bard knows this better than most.

Her business is part sex shop, part gallery.

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Zachary Stell
Sep 27, 2017 14:41
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