Twitter Inc is considering creating additional mobile applications beyond its core messaging service and ways of making it easier for newcomers to use its service, as it vies with Facebook Inc and other social media for smartphone users.
Shares of Twitter were up more than 6 percent at $42.14 in midday trading on Wednesday following the comments, in San Francisco at the company's first financial analyst day.
Chief Executive Dick Costolo said Twitter also planned to speed up the pace of changes to its product and to add more functions to its private messaging service.
"I strongly believe private messaging virality is important to our long term growth," Costolo said, a reference to when online content goes viral or is popularly shared.
He noted that some of the new private messaging features would be introduced in the current quarter.
Executives said the company needed to do a better job helping new users understand how to use the service.