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To Manage Your Brand, Understand Your Brand

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Kevin Oconnor
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Whether you manage your brand yourself or hire an expert, make sure that everyone telling your story can articulate your message and your value.

Learn what’s involved in this short hangout with Brad Smith, EVP of customer experience at Sage North America, and Karen Leland, president of branding firm Sterling Marketing Group.

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Kevin Oconnor
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Zupyak is a free content platform for publishing and discovering stories, software and startups.