While most so-called "big data" tools still target large enterprises that think nothing of spending six figures to manage information, a number of reasonably priced data analysis tools that small firms can use to manage large amounts of information can turn raw data into actionable analysis with minimal fuss.
Here are five such tools your small business can use to get big results from large amounts of data:
Google continues to add features to its free Google Analytics data tracking package.
Hub'scan runs $750 for 250,000 analyzed pages, LogMycalls is free to start, with paid services running $29 per month and GA Data Grabber has a $299 annual fee, per module.
Champaign, Ill.-based WolframAlpha uses a collection of built-in data and algorithms to interpret repositories of information.
Among many on its list is Facebook, which has valuable business information such as the demographics of followers and how they interact with brand pages.