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Chris Brogan on How to Make Your Customer a Hero

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Phillip Willis
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Of course, that's the opposite of how buyers see the scenario.

But when you look at how companies market online, they still make the product out to be the hero.

The e-mail you receive talks about all the amazing features.

The Twitter stream is a raft of offers and quips about how great the products are, with zero engagement with their potential heroes.

If you're not creating brief, interesting video testimonials with some of your success stories, you're missing a great opportunity.

Be careful to word the title of the video something akin to what someone searching for your product or for products in your category would use as search terms.

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Phillip Willis
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